Every organization has a culture. Each stakeholder fiefdom has a culture which interacts with your organization. Successfully managing the cultural divides will improve efficiency and add to the company's bottom line.    The primary value drivers influenced by culture are listed below:

	Reputation		Human Capital		IP
	Customer Base		Product Integration		GA Efficiency
	Barriers to Entry		Recurring Revenue		Distribution
	Sales & Marketing Efficiency		Gross Margin		Asset Rating

Value Drivers

Optimizing the Risk-Reward balance within the soul of a corporation's decision making will enable corporations to:

	Promote strategic alignment
	Establish a solution oriented environment
	Engage new technology and new media to support culture integration or mediation
	Enable new value creation by understanding the key motivators of stakeholders

branding   corporate development   e-strategy  ip portfolio  product strategy  risk management

change    culture    vision alignment 

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