The knowledge of an organization must be captured and protected. While trademarks and patents are thought of as the common response to protect intellectual property, other methods such trade secrets and confidential learning portfolios need to be considered particularly when opportunities may have shortened lifecycles or are prone to infringements. Educating your organization on the importance of IP will provide increased sensitization of handling information as well increasing the rate of knowledge capture.  The primary value drivers to facilitate your IP strategy are listed below:

	Reputation		Human Capital		IP
	Customer Base		Product Integration		GA Efficiency
	Barriers to Entry		Recurring Revenue		Distribution
	Sales & Marketing Efficiency		Gross Margin		Asset Rating

Optimizing the Risk-Reward balance within the soul of a corporation's decision making will enable corporations to:

	Build comprehensive IP Assets with safeguards for piracy, theft, and infringement
	Empower a learning culture that stimulates creation of IP
	Honor each stakeholder's contribution to the long-term learning objectives of your organization
	Utilize advance technology to record IP and detect IP infringement

branding   corporate development   e-strategy  ip portfolio  product strategy  risk management

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